On May 5, 2005, the Evening Telegraph announced that the Sky Blues football club is uniting with the West Bromwich building society to launch an account.
It works like any other, only it also benefits Coventry City. Under the deal, the building association will pay the team an annual bonus from total average balances held in the account. This money then goes into the club's youth development programme.
As an added incentive, those opening the Sky Blues savings accounts will be entered for a prize draw which includes season tickets as well as tickets to see Elton's performance at Highfield Road June 11.