On December 1World AIDS Day--activists, researchers, and celebrities representing various HIV/AIDS organisations joined forces to launch an unprecedented multimedia AIDS awareness campaign featuring the bold statement: We All Have AIDSIf One of Us Does.
We All Have AIDS is a call to end HIV/AIDS stigma. It is a powerful display of the unity and solidarity we all share with the 40 million men, women, and children living with HIV/AIDS around the world.
The campaign is a strategic partnership with KNOW HIV/AIDS, a joint public education initiative of Viacom Inc. and the Kaiser Family Foundation, and renowned photographer Mark Seliger. The We All Have AIDS photograph and message will appear in over 200 domestic and international magazines and newspapers such as the The New York Times, The Boston Globe, and Chicago Tribune, and on radio stations and 2,000 billboards throughout the United States. A special installation in New York Citys Bryant Park features a physical representation of the campaign centerpiece, a life-size photograph of AIDS activists, along with the cement-cast footprints of long-time allies in the fight against AIDS.
Recognizing the need to unite the community of HIV/AIDS organizations to create a collective message against HIV/AIDS stigma, philanthropist and amfAR Chairman Kenneth Cole brought together the We All Have AIDS participants.
After two decades, stigma still challenges efforts to prevent, treat, and to ultimately cure HIV/AIDS, the designer said. This coalition represents many of the worlds most accomplished, devoted, and inspiring AIDS activists. With help from these extraordinary role models we hope to foster solidarity so that the world can focus on improving HIV prevention and treatment programs, and support necessary AIDS research.
Featured participants in the We All Have AIDS campaign include Elton, President Nelson Mandela, Richard Gere, Whoopi Goldberg, Tom Hanks, Alicia Keys, Larry Kramer, Eric McCormack, Rosie ODonnell, Sharon Stone, Will Smith, Archbishop Desmond Tutu and amFAR Founding Chairman Dr. Mathilde Krim.
For more information, visit www.weallhaveaids.com.