This morning Elton kicked off CNN's week-long Big Stars, Big Giving.
Hosted by Alina Cho, the series looks at celebrity philanthropy. Among others to be featured are Ben Stiller and Richard Branson.
Elton's segment took place at the latest WTT Smash Hits fund-raiser in Baton Rouge.
The singer stressed the importance of re-educating new generations ''every 10 years'' about the AIDS epidemic.
The broadcast also included a clip of Andy Roddick, who noted that when Elton does a benefit, he wants to know just where the money is going.
View the video at