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Elton John World News: I Want My MTV

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Channel Marks a Milestone This Weekend

Wednesday 27 July 2011 @ 15:27 - GMT

MTV is now known for its reality shows, but when it started 30 years ago, the focus was on music videos starring the likes of Elton, Madonna, Michael Jackson and lesser known artists. Now MTV is celebrating its anniversary, but on another network.

Vh1 Classic is airing MTV30 On VH1 Classic, a three day tribute that begins Saturday, July 30, at 6 a.m. (Eastern time), and runs through midnight, Monday, August 1.

MTV30 On VH1 Classic will relive countless iconic moments in the channel's history with segments from memorable musical performances, hit series, specials, promos and news events. Viewers can also experience MTV's first original hour of programming from its debut back in 1981 during the tribute marathon Sunday night, July 31, at midnight on VH1 Classic.

"VH1 Classic viewers grew up with MTV, turning the 'I Want My MTV' slogan into a battle cry for a generation," said Tom Calderone, President of VH1 and VH1 Classic. "That generation has grown up to become viewers of VH1 Classic, which is the perfect place to relive many of MTV's iconic moments that helped shaped music and pop culture around the world."