The Happy Sport watch by Chopard, created with Elton to raise money for his foundation.
Chopard has joined forces with Sir Elton to create a special edition version of its Happy Sport watch to help support the EJAF.
The luxury watch and jewellery maker also sponsored the music-maker's 14th White Tie and Tiara Ball, which took place at the end of June.
The festivities attracted the likes of Florence Welch, George Michael and Naomi Watts.
Guests had the opportunity to participate in the traditional auction, as well as purchase products which included a Chopard Elton John timepiece with a ruby-set decorated dial, designed in the shape of a charity ribbon, proceeds from which will go to the singer's AIDS charity.