Royal Mail has Elton John fromting its new Christmas advertising campaign on UK television.
Shopper Elton is in seen ordering goods over the internet, such as a silver shoe and a string of gems like meteors come out of his PC screen, and he says they are only virtual. But then they magically appear in the living room, delivered by Royal Mail hunks - as Elton euphemistically cries Mail (or is it Male?).
Elton then runs around excitedly to his new single, I Want Love, throwing his packages into the air, and falling backwards into a pile of brown paper boxes, with the reprise "Magic" and a smile on his face. You can view the clip at