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Elton to model new lipstick

Friday 14 December 2001 @ 22:46 - GMT

Ouch! Bite your lip? Well, Elton has modeled as a female for Versace remember?

Elton will help promote cosmetic company MAC's new Viva Glam IV, the latest in a line of lipsticks sold to raise money for the firm's AIDS fund, the company said on December 13, 2001.

Elton will be joined in the ad campaign by soul singer Mary J. Blige and Shirley Manson, lead singer of the rock band Garbage. The fundraising drive will launch in February with the launch of a "closely guarded" advertising campaign by celebrity photographer David LaChapelle.

Elton, founder of the Elton John Aids Foundation, said he felt joining forces with MAC would strengthen both organisations' fund-raising abilities.