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Elton John World News: And they made you change your name

And they made you change your name-- Posted by This email address is being protected from spambots. You need JavaScript enabled to view it.

Just like Belgium

Wednesday 24 December 2003 @ 4:58 - GMT

A major Belgian insurance company is changing its name.

Look how they have chosen to advertise their new name.

The ad says "Because a name unveils you... Smap becomes Ethias"

You can see this advertisement on big posters everywhere in Belgium.

The ad also appears in newspapers and on Belgian TV.