Elton has notched up another #1, announced the Evening Post on June 11, 2004.
His spending habits, stage costumes and jewels have given him more bling than extravagant personalities like David Beckham, Elizabeth Taylor, 50 Cent and Liberace.
The survey of 6,000 was conducted by Chase-it.-tv, a new shopping tv channel.
Last year, Elton made a similar list in a Diamond White cider poll. But in that case, he was topped by P. Diddy.