Jill Eisenstadt-Chavet is a publicist for Sama Eyewear. One of the company's better known clients is Elton, and Jill spoke with Eltonjohnworld.com's Chief Editor about this.
EJW: Who is the founder of Sama, and how is the celebrity jeweler, Loree Rodkin (cited on Sama's Web site) involved?
JEC: Sheila Vance, is the designer and founder of Sama Eyewear, and also holds the License for Loree Rodkin Eye Couture by Sama. She collaborates with Loree, taking seasonal inspirations from her jewelry collections for the eyewear designs each season.
EJW: How did Elton wind up becoming a customer?
JEC: Sheila was introduced to Elton via Loree as he has been a long time friend and buyer of her jewelry. In fact there is a frame named after ELTON in her eyewear collection. It has been a wonderful collaboration and creative expression for Sheila and has been a great friendship for the two designers .....
EJW: Vance has a charity devoted to her late son. Could you talk about this?
JEC: It is called the Sam Vance Foundation, and funnels funds to a variety of charities. Sheila lost her son to a drug overdose when he was only 19 years old, so the majority of charities they fund have been dedicated to recovery efforts, but they have also donated to others, the Joyful Heart Foundation and Elton John AIDS Foundation amongst them. She has been awarded various woman of the year awards and other accolades for her philanthropic work.
EJW: What else is Sheila proud of having worked on?
JEC: Besides creating custom eyewear for Elton, she designed for Stevie Wonder with an embossed logo from his album for his tour as well as frames for Will.i.am, Usher, Harry Connick Jr., Fergie and Jay Z . . . to name some of the talent she works with. She has also created frames for films, most recently Money Ball for Brad Pitt and Focus with Will Smith.
She is a one in a million person, designer / innovator and philanthropist.
Below is a photo of her first frames for Elton. . . .