It’s upfronts season again and just as the major TV networks showcase their wares for the upcoming year, so too does Google, at its annual Brandcast marketing event.
According to AdNews, in the past, the glitzy night of entertainment not only has impressed a packed room of media execs with its content slate and YouTube offering, but guests also have gotten to see a top notch music act. For instance, in 2015, Empire of The Sun performed.
This time around, Sir Elton is scheduled to appear. Live updates for Tuesday's concert in Sydney for 1,500 marketers and media executives are planned for AdNews Australia’s Twitter handle, Snapchat and Instagram accounts.