Initially conceived in 2015, the Elton John Music is Love for Lalique collection combines the creative expertise of both the pop vocalist and Lalique’s master craftsmen to create one-of-a-kind crystal art works to be auctioned and sold with proceeds benefitting the Elton John AIDS Foundation.
“There’s so much that needs to be done in order to achieve our vision of a world without AIDS,” said the former Reg Dwight. “For me, this partnership with Lalique clearly demonstrates the company’s deep commitment to its role as a global corporate good citizen. I am beyond grateful to Lalique for helping us to raise funds that will move our vision forward and to carry our vision out into the world in the form of these beautiful crystal works of art.”
On Sunday at the EJAF’s Academy Awards Viewing Party, the foundation and Lalique will debut their new Purple Heart Cire Perdue. It will be auctioned off, with all proceeds benefitting the EJAF. In 2016, the collection raised $410,000 at the annual party auction, and other pieces including the crystal angel, the red crystal heart, and the clear crystal heart are currently available for purchase at Lalique boutiques and select retailers with a portion of the profits going to the Elton John AIDS Foundation.
Back in the late 1990s, Elton says he was ''thrilled to work with Lalique on a crystal angel piece that was very successful, raising money in support of the foundation's life-saving work.
''These funds were crucial to our organisation, especially back in the early years of our founding, and we remain incredibly grateful to Lalique for working with us then and supporting EJAF in its formative years.''